Poland Consumer Goods and Retail Sector Report 2025-2026

The retail sector plays an important role in Poland's economy, accounting for 13% of the country's GDP and 10.2% of total employment in 2024. Additionally, the sector represented 12% of the country's total FDI inflow in 2023. The GVA of trade, transportation & storage, accommodation and food services barely expanded by 0.43% y/y in 2023, with Polish GDP increasing in real terms by just 0.14% y/y. The annual inflation rate of 10.85% in 2023 undermined the purchasing power of Polish consumers, leading to lower retail sales in real terms (as retail sales rose by 5.9% y/y in nominal terms). In 2024, real incomes improved, with real GDP up by 2.85% and inflation down to 3.67%. The GVA of trade, transportation & storage, accommodation and food services barely grew by 3% y/y in 2024, reflecting the cautious approach of Polish consumers to their spending decisions, as the two-digit inflation rate and the economic stagnation in 2023 still had an impact on consumer confidence. Suppliers in the Polish retail sector must find a balance between prices charged and the rising production costs to maintain sustainable profit margins, but they are eager to invest in the sector mainly through the expansion of the convenience store network.

This report provides a complete and detailed analysis of the "Retailing" sector for Poland. EMIS Insights presents in-depth business intelligence in a standard format across countries and regions, providing a balanced mix between analysis and data.

What this report allows you to do:

• Understand the key elements at play in the "Retailing" sector in Poland
• Crystallise the forces both driving and restraining this sector in Poland
• Ascertain Poland’s position in the global sector
• Build a complete perspective on sector trade, investment and employment
• Understand the competitive landscape and who the major players are
• View M&A activity and major deals
• Gain an understanding of the regulatory environment for the sector in Poland.
• Build a clear picture of trends, output and consumption for specific sub-sectors