Poland Telecommunications Sector Report 2026-2027

The rising demand for high-value internet-based services continues to shape the Polish telecoms industry, with firms concentrating efforts on fixed and mobile broadband services as these segments demonstrated the strongest growth dynamics over the 2019-2024 period. Mobile telephony subscribers rose from 48.4mn in 2019 to 53.8mn at the end of 2024, while fixed broadband subscribers expanded from 7.8mn in 2019 to 9.8mn in 2024, being the two sub-segments that contributed most to the overall client base of telecoms operators in Poland over the period. Deployment of fibre optic and standalone 5G networks remains the primary capital allocation focus to capture growing internet services consumption. The integration of fiber optic and 5G technologies enables operators to strengthen telecommunications convergence business models. However, the Polish market retains its distinctive characteristic: the centrality of fixed broadband services, which serve not only as standalone connectivity solutions but also as substitutes for pay TV, fixed telephony, and notably mobile broadband services, creating opportunities for operators willing to invest in fiber optic infrastructure.

This report provides a complete and detailed analysis of the "Broadcasting" sector for Poland. EMIS Insights presents in-depth business intelligence in a standard format across countries and regions, providing a balanced mix between analysis and data.

What this report allows you to do:

• Understand the key elements at play in the "Broadcasting" sector in Poland
• Crystallise the forces both driving and restraining this sector in Poland
• Ascertain Poland’s position in the global sector
• Build a complete perspective on sector trade, investment and employment
• Understand the competitive landscape and who the major players are
• View M&A activity and major deals
• Gain an understanding of the regulatory environment for the sector in Poland.
• Build a clear picture of trends, output and consumption for specific sub-sectors