ASEAN Consumer Electronics and Electrical Appliances Sector Report 2025

The ASEAN region plays a crucial role in the global electronics market. Three ASEAN nations-Thailand, Indonesia, and Malaysia-are the world's primary suppliers of hard disk drives (HDDs), which are essential components for computer data storage. These three nations collectively account for approximately 60% of China's HDD imports. The ASEAN countries are increasingly contributing to the global electronics manufacturing supply chain as manufacturers attempt to diversify their exposure away from China in response to the trade tensions between the United States and China. This trend has been particularly beneficial for Vietnam, which is rapidly becoming a regional centre for consumer electronics production. For instance, in September 2023, Apple finalised the relocation of 11 production facilities from China to Vietnam. Samsung's decision to relocate its entire mobile phone production line to India and Vietnam is a particularly significant change, emphasising Vietnam's growing importance. Similarly, the decision of several leading Chinese electrical appliance makers, such as Hisense, TCL, Midea, and Haier, to invest heavily in building production facilities in Thailand underscores the ASEAN region's increasing importance in a time of heightened trade tensions.

This report provides a complete and detailed analysis of the "Computer hardware manufacturing" sector for Asia Pacific. EMIS Insights presents in-depth business intelligence in a standard format across countries and regions, providing a balanced mix between analysis and data.

What this report allows you to do:

• Understand the key elements at play in the "Computer hardware manufacturing" sector in Asia Pacific
• Crystallise the forces both driving and restraining this sector in Asia Pacific
• Ascertain Asia Pacific’s position in the global sector
• Build a complete perspective on sector trade, investment and employment
• Understand the competitive landscape and who the major players are
• View M&A activity and major deals
• Gain an understanding of the regulatory environment for the sector in Asia Pacific.
• Build a clear picture of trends, output and consumption for specific sub-sectors