Thailand Automotive Sector Report 2025-2026

The largest producer of four-wheel vehicles in ASEAN, Thailand has positioned itself as a regional production and export hub. The strength of the Thai automotive industry lies in the long-standing presence of Japanese motor vehicle manufacturers, which have achieved a high level of productivity and international competitiveness. To preserve its position as a key regional player, the Thai government is actively promoting the production and commercialisation of electric vehicles (EVs) through tax incentives, resulting in new investment projects from incumbent Japanese companies and new Chinese entrants. Japan's Nissan has announced plans to increase its production of hybrid vehicles in the country and South Korea's Hyundai has said it will expand its production lines for pure electric vehicles. Hyundai plans to invest THB 1bn to build an EV assembly and battery module plant in the country, scheduled to commence operations in early 2026.

This report provides a complete and detailed analysis of the "Auto manufacturing" sector for Thailand. EMIS Insights presents in-depth business intelligence in a standard format across countries and regions, providing a balanced mix between analysis and data.

What this report allows you to do:

• Understand the key elements at play in the "Auto manufacturing" sector in Thailand
• Crystallise the forces both driving and restraining this sector in Thailand
• Ascertain Thailand’s position in the global sector
• Build a complete perspective on sector trade, investment and employment
• Understand the competitive landscape and who the major players are
• View M&A activity and major deals
• Gain an understanding of the regulatory environment for the sector in Thailand.
• Build a clear picture of trends, output and consumption for specific sub-sectors