Vietnam Consumer Goods and Retail Sector Report 2024-2025

Underpinned by Vietnam's sizeable population, expanding middle class and quickly growing economy, the domestic consumer goods and retails sector enjoys rapid growth and thus creates increasingly attractive opportunities for international retail brands to expand. The General Statistics Office of Vietnam (GSO) estimates total retail sales of consumer goods and services in Vietnam in 2023 at around VND 6.2qn or USD 259.6bn, which is 9.6% more compared to 2022. At VND 4.9qn or USD 202bn, sales revenues from consumer goods alone in 2023 accounted for 78% of that amount and registered a 8.6% y/y increase. Sales of accommodation and catering services amounted to VND 673.5tn or USD 28bn, according to the GSO, which translated into an increase of 14.7% compared to 2022.

This report provides a complete and detailed analysis of the "Retailing" sector for Vietnam. EMIS Insights presents in-depth business intelligence in a standard format across countries and regions, providing a balanced mix between analysis and data.

What this report allows you to do:

• Understand the key elements at play in the "Retailing" sector in Vietnam
• Crystallise the forces both driving and restraining this sector in Vietnam
• Ascertain Vietnam’s position in the global sector
• Build a complete perspective on sector trade, investment and employment
• Understand the competitive landscape and who the major players are
• View M&A activity and major deals
• Gain an understanding of the regulatory environment for the sector in Vietnam.
• Build a clear picture of trends, output and consumption for specific sub-sectors