Vietnam Consumer Goods and Retail Sector Report 2025-2026

Total retail trade in Vietnam grew by 9% y/y in 2024, reaching an estimated VND 6.45qn. The sector's rate of expansion, however, was slower than the 10.45% y/y reported in 2023 (VND 5.91qn) and the 21.47% y/y achieved in 2022, when consumption, which had been significantly depressed during the COVID-19 pandemic, exploded with the lifting of the social distancing measures. In 2024, consumer goods sales accounted for 76.4% of total retail, growing by 8.2% y/y to reach VND 4.93qn. Although the nation as a whole saw strong retail sales growth, figures varied significantly by region. For instance, retail sales in Quang Ninh province increased by as much as 11.3% y/y, while in Da Nang the expansion was slower at 9.8% y/y.

This report provides a complete and detailed analysis of the "Consumer goods and services" sector for Vietnam. EMIS Insights presents in-depth business intelligence in a standard format across countries and regions, providing a balanced mix between analysis and data.

What this report allows you to do:

• Understand the key elements at play in the "Consumer goods and services" sector in Vietnam
• Crystallise the forces both driving and restraining this sector in Vietnam
• Ascertain Vietnam’s position in the global sector
• Build a complete perspective on sector trade, investment and employment
• Understand the competitive landscape and who the major players are
• View M&A activity and major deals
• Gain an understanding of the regulatory environment for the sector in Vietnam.
• Build a clear picture of trends, output and consumption for specific sub-sectors