How is AI transforming market intelligence?
Adler Carvalho is currently EMIS Product Manager for our solution for Market Intelligence & Strategic Planning. Previously, he worked for over 15 years in large companies and startups in the technology, consulting, and financial services sectors, always focusing on strategic planning and market intelligence. He has experience with artificial intelligence, having played a key role in evolving the AI capabilities of the product alongside EMIS's global team.
What are the current trends and challenges faced by Market Intelligence teams?
In a highly dynamic market intelligence scenario, professionals in this field face several obstacles, such as information and source overload, as well as the need to analyze large amounts of data, structured and unstructured, to extract valuable insights quickly and reliably to support various business decisions.
The evolution of markets, increasingly globalized with agile and disruptive trends and transformations, has made information management and intelligence generation processes increasingly challenging.
The main challenge for these teams is mainly to keep pace with technological innovations and market changes while there is a shortage of time to research and analyze all available data in time to meet a corporate demand for increasingly agile and data-driven decisions.
Artificial intelligence is standing out as a resource precisely in overcoming these challenges, offering the possibility to evolve processes with mastery and improve the efficiency of Market Intelligence teams as a whole in various stages of the process
Where has artificial intelligence been applied to market intelligence?
Artificial intelligence can be applied at various points in the workflow of market intelligence professionals, such as:
-In searching for sources and data;
-In automation and generation of data and insights;
-In identifying trends and patterns;
-In monitoring companies;
-And in generating reports and recommendations.
In summary, AI has become a support resource in the main challenges of an intelligence team. We can cite some examples such as:
-Reducing the risk of losing important data;
-Identifying, processing, and sharing content quickly,
-And discovering essential insights, including on unstructured data.
Is AI already revolutionising Market Intelligence practices?
AI has already proven its role as a game-changer in the universe of Market Intelligence. Companies are adopting AI-guided tools to process and analyze various data sources, from news to financial reports. These solutions are not only speeding up data analysis but also enabling real-time market monitoring dynamics.
At EMIS, we have implemented artificial intelligence in our Market Intelligence solution to help teams track and predict market trends and early signals of the competitive environment. With it, we give our users the ability to identify patterns and events around the world, using both machine learning categorization and the summarization of generative technology known as GPT (Generative Pre-trained Transformer), connecting original articles from sources in different languages, allowing Market Intelligence teams to respond to trends and threats proactively.
In your opinion, what is the future of AI-driven market intelligence?
As artificial intelligence technologies continue to evolve, the future of Market Intelligence will not lag behind and will certainly evolve as never before its ability to generate insights and recommendations for business in an accelerated and highly reliable manner.
The accessibility to unstructured data together with the growth in sophistication of AI algorithms will redefine how market intelligence teams operate. The integration of AI into the solutions of this environment will become even more established, offering enhanced predictive capabilities and reducing the dependence and risk of manual data interpretation.
EMIS is at the forefront of leveraging Machine Learning and AI to enrich and curate data and enhance content discoverability, enhancing the experience of its users in discovering meaningful content for their businesses. We are embarking on this journey in partnership with artificial intelligence, and exploring and adding new features to our platform to further improve the experience of our customers and market intelligence teams worldwide. The future of intelligence has already begun, here at EMIS!
Adler Carvalho, EMIS Product Manager - Market Intelligence & Strategic Planning
acarvalho@isimarkets.com - Follow or connect with Adler on LinkedIn
Learn more about EMIS for Market Intelligence and Strategic Planning here