The company is mainly engaged in dairy development, production and sales, keeping cows and bulls, training, logistics and distribution. The company has world-class dairy research center, and advanced dairy processing technology. It forms a sterile milk, fresh milk, yoghurt, UHT milk, milk powder and other products, which is the largest of the three milk products production and sales enterprises. The industry ranked third. At present,the company faces the fierce competition of two major dairy companies Mengniu and Yili .In the strategy ,the company keep the positioning of doing "the leading fresh dairy company" and demand-oriented coordination of UHT milk, fresh milk relations, strategic the focus of the operation set in the east, through the extension of market segments and channels to promote the development of companies in traditional areas.
Basic Information
Key Executives
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Director
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Director
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Director
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Deputy General Manager
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Deputy General Manager
Ownership Details
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51.62%
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1.72%
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1.07%
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0.69%
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0.6%
Subsidiaries
Bright Animal Husbandry Co., Ltd.
100%
Bright Dairy Holdings Limited
100%
Bright Dairy International Investment Co., Ltd.
100%
Company Performance
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Key Financial Highlights
Annual growth percentages for latest two years in local currency CNY. Absolute financial data is included in the purchased report.
Total operating revenue
3.68%▲
Operating profit (EBIT)
112.5%▲
Net Profit (Loss) for the Period
116.03%▲
Operating Profit Margin (ROS)
1.57%▲
Return on Equity (ROE)
0.77%▲
Debt to Equity Ratio
-2.99%▼