Zlata Vejce A.S., (Czech Republic)

Zlata Vejce a.s. is an agrifood company specialising in the production, collection, grading, packing and distribution of shell eggs under the Zlata vejce brand. Established in 1996, it has become one of the largest egg producers and marketers in the Czech Republic, coordinating supplies from leading domestic poultry farms. The company offers a broad assortment of fresh eggs for retail chains, wholesalers and catering customers, including standard table eggs, eggs from barn systems, eggs from hens kept on litter and cage free systems, and speciality and value added lines such as Zlata vejce bio and Zlata vejce 3 cereals. Eggs supplied under the Zlata vejce brand are subject to continuous veterinary control and are sorted and packed according to European quality and weight standards before shipment. The company's distribution network covers major retail chains and regional distributors across the Czech Republic, making the brand widely available to end consumers. The Zlata vejce trademark, associated with consistent quality and freshness of eggs, is the company's main intangible asset, backed by long term relationships with partner farms and retailers. Strategically, Zlata Vejce focuses on ensuring stable, high quality supplies of fresh eggs to the Czech market, maintaining strict food safety and traceability standards and developing branded product lines that differentiate by origin, production method and nutritional attributes, while leveraging cooperation with multiple producers to secure volume and regional coverage.