Beko Croatia d.o.o. (Croatia)

Beko Croatia d.o.o. is the Croatian subsidiary of Beko, part of the Arcelik Group, responsible for the import, marketing and distribution of household appliances. The company distributes refrigerators, freezers, washing machines, dryers, dishwashers, cookers, ovens, built-in appliances and selected small appliances to a national network of retail chains, specialised stores and online retailers. It provides sales support, merchandising, marketing activities and coordination of authorised service partners. Beko Croatia benefits from the group's centralised product development, manufacturing and innovation capabilities. Key assets include the Beko brand, a portfolio of energy-efficient appliances and a national service and distribution network. Strategically, the company focuses on increasing market share in the Croatian appliance sector through competitive pricing, modern product design and service quality aligned with environmental and energy-efficiency trends.