Grupacija Flavia d.o.o. (Croatia)

Grupacija Flavia d.o.o. is a Croatian purchasing and service association for building materials retailers, headquartered in Split and founded in 2005 as a joint procurement initiative of several regional merchants. The company unites dozens of independent companies engaged in retail and wholesale of construction materials under a common procurement, marketing and service platform. Its business segments include centralised purchasing and negotiations with key suppliers of building materials, facade systems and hydro insulation, roofing materials, masonry products, ceramics and sanitary ware, paving and garden solutions and a wide range of complementary construction and finishing products. In addition, the group provides common marketing, branding, training and business support services aimed at reducing fixed costs and improving competitiveness of member companies. Geographically, Grupacija Flavia covers the entire Croatian market through a network of member firms with more than forty five sales locations, originating from the Dalmatia region and expanding nationwide. Key assets include its network of member companies, long term relationships with leading suppliers on the Croatian building materials market, a common Flavia brand that strengthens recognition of member outlets and accumulated know how in procurement optimisation and retail support. Strategically, Grupacija Flavia d.o.o. positions itself as one of the leading wholesalers and purchasing alliances in the Croatian construction materials sector, focusing on economies of scale in procurement, optimisation of member costs, joint marketing, development of professional standards among member stores and continuous strengthening of its position against large integrated retail chains.