PT Liwayway (Indonesia)

Liwayway is primarily engaged in potato chips and similar snacks activity. Its headquarters is located in Jawa Barat. The company was founded in 2004. Liwayway, a prominent player in the snack food industry, was founded by the Chan family, who have been instrumental in its growth and success. The company is best known for its flagship brand, Oishi, which offers a wide range of snack products including potato chips, corn snacks, and prawn crackers. Liwayway's primary business line is snack manufacturing, with a secondary focus on expanding its product portfolio to include healthier snack options. The company operates several branches across Indonesia, with a strong presence in major cities such as Jakarta, Surabaya, and Bandung. Globally, Liwayway has expanded its operations beyond Indonesia, establishing a significant footprint in Southeast Asia, with manufacturing facilities and sales offices in countries like the Philippines, Vietnam, and Thailand. The company also exports its products to various international markets, including the United States, Canada, and several European countries. Liwayway has formed strategic partnerships with local distributors and retailers to enhance its market reach and brand visibility. The company is a member of several industry associations, which helps it stay abreast of the latest trends and innovations in the snack food sector. With a commitment to quality and customer satisfaction, Liwayway aims to continue its growth trajectory by introducing innovative products and expanding its global presence. The company's vision is to become a leading global snack food manufacturer, known for its delicious and high-quality products.