Barez Industrial Group Company Public Joint Stock (Iran)

Barez Industrial Group was established to construct a factory for producing passenger car/truck / agricultural vehicles tires, tubes, and flaps, on the outskirts of Kerman city to coincide with the beginning of reconstruction after years of war, and by using local forces in Kerman Province, to create jobs in a deprived region while empowering and industrially upgrading the area and the country. For the realization of this end, it attracted a team of Iranian tire industry experts and for the first time, a tire manufacturing factory was designed by Iranian specialists. Moreover, the company imported the best tire manufacturing technology to the country, and after the purchase and installation of equipment and training of personnel, started to supply its products to the country’s markets. Nowadays, Barez is aimed at increasing the amount of consumers’ access to its products and improving after-sales services. It has carried out a variety of development plans in order to improve the tire distribution network and after-sales services network, and through over 310 agencies, offers its products to the market. Based on the development of the Internet and cell phone in the country, the company has designed several schemes in the field of e-marketing and customer relationship management and is promoting them.