Primato P D.O.O. (Montenegro)

Primato P D.O.O. is a Montenegrin meat industry and trading company headquartered in Meljine, Herceg Novi, active in slaughtering, processing and distribution of meat and meat products. The company is registered in the production of meat and poultry meat products and supports an integrated business model that covers procurement of livestock and raw materials, production of fresh meat cuts, manufacture of cured and smoked meats and other processed meat products, and distribution to retail and food service customers. Primato P operates production and processing facilities in the Herceg Novi area and develops its own Primato product brand, under which it offers fresh meat and a broad assortment of suhomesnati and delicatessen products. The company distributes its products to a wide network of more than several hundred retail outlets across Montenegro, including partner supermarkets and specialised shops, as well as through its own Primato Market retail locations in towns such as Podgorica, Budva, Bijela and Zelenika. This extensive distribution network ensures that Primato branded products are available to consumers throughout the country. Key assets include modern meat processing capacities, cold storage and logistics infrastructure, the Primato brand, a broad distribution network and a team of employees specialised in meat processing and sales. Strategically, Primato P D.O.O. positions itself as a national supplier of fresh meat and high quality processed meat products, focusing on product quality, food safety, wide market coverage and continuous expansion of its product range and retail presence in order to strengthen its competitiveness in the Montenegrin meat and grocery market.