Cg Computers Sdn. Bhd. (Malaysia)

Cg Computers Sdn. Bhd. is a Malaysia-based consumer technology retailer and channel operator specializing in the distribution and retailing of branded electronics devices, accessories and related services through a multi-brand store network. The company is best known as the management company behind Switch, positioned as a large-format Apple-focused retail chain in Malaysia, and Urban Republic, a multi-brand mobile and gadget lifestyle retail concept, alongside additional branded retail formats and partnerships. Its core activities include omni-channel retail operations (physical stores and online commerce), product merchandising and category management across smartphones, tablets, computers, wearables and accessories, and customer services that typically include device support, warranty facilitation and in-store service experiences depending on brand program requirements. The group's brand and asset base is anchored by its retail banners and store footprint, which spans a large number of outlets across Malaysia and extends into Singapore, supported by centralized retail management, supplier relationships and standardized customer experience programs. Strategically, Cg Computers is positioned to capture consumer upgrade cycles and premium device adoption by scaling authorized retail concepts, expanding multi-brand coverage for broader addressable demand, strengthening digital commerce and fulfilment integration, and leveraging retail analytics and customer engagement programs to drive repeat purchases and attach rates on accessories and services.