Senheng Electric (Kl) Sdn. Bhd. (Malaysia)

Senheng Electric (KL) Sdn. Bhd. is a Malaysia-based consumer electronics retail company and a core operating subsidiary of Senheng New Retail Berhad. The company operates a nationwide chain of electronics retail outlets under the Senheng and senQ brands, offering a broad range of electrical appliances, consumer electronics, IT products, and smart home solutions. Its product portfolio includes televisions, home appliances, air-conditioners, mobile devices, computers, and accessories from leading global brands. Senheng's operations are supported by centralised procurement, logistics, customer service, and after-sales support infrastructure, as well as value-added services such as extended warranties and membership programmes. Strategically, the company is positioned around trusted retailing, customer loyalty, and service differentiation. Its strategic focus includes omnichannel retail expansion, enhancement of after-sales services, private-label development, and leveraging data and membership ecosystems to drive repeat purchases and long-term customer engagement.