Ppb Leisure Holdings Sdn. Bhd. (Malaysia)

PPB Leisure Holdings Sdn. Bhd. is a Malaysia-based leisure and entertainment company operating as part of the PPB Group. The company is primarily engaged in the development, ownership and operation of cinema exhibition businesses and related leisure activities. Its core operations include the management of multiplex cinemas offering movie exhibition services, complemented by food and beverage concessions, advertising services and venue-related commercial activities. Through its association with established cinema brands, the company operates modern cinema complexes located in shopping malls and urban centres across Malaysia. PPB Leisure Holdings' business model integrates content exhibition, retail-style concessions and experiential entertainment, catering to mass-market consumers seeking leisure and lifestyle experiences. Its revenue streams are derived from ticket sales, concession sales, on-screen advertising and strategic partnerships with film distributors. Strategically, the company focuses on enhancing customer experience through digital ticketing, premium cinema formats and continuous upgrading of facilities, positioning itself as a key participant in Malaysia's entertainment and leisure sector within a broader consumer-driven economy.