Fhtm Sp. z o.o. (Poland)

Fhtm Sp. z o.o. is a Wroclaw-based e-commerce and mail-order company that operates the Militaria.pl brand, one of the largest specialized online stores in Poland for defense, shooting sports, outdoor and tactical equipment. Through the Militaria.pl website and its physical points of sale, the company offers a wide assortment of products, including airguns and air rifles, airsoft (ASG) replicas and accessories, self-defense items, knives and multi-tools, optics and aiming devices, archery equipment, as well as outdoor, survival and tactical clothing, footwear and camping gear. The business model combines a high-traffic online platform, call center support and a network of branded stores in major Polish cities, supported by central warehousing and fast logistics that enable next-day delivery for a large portion of orders. Fhtm Sp. z o.o. serves individual consumers, hobbyists and enthusiasts of shooting sports and outdoor activities across Poland and, through cross-border online sales, in selected foreign markets. The Militaria.pl brand is the company's primary commercial asset, supported by marketing activities, content and training materials oriented toward safe use and legal compliance in the sale of weapons and related products permitted without license. Strategically, Fhtm Sp. z o.o. focuses on consolidating its position as a leading omnichannel retailer in the niche of defense and outdoor goods by continuously broadening its assortment, investing in user-friendly e-commerce technology, maintaining competitive delivery standards and nurturing a loyal customer base built around the Militaria.pl brand.