Insell Sp. z o.o. (Poland)

Insell Sp. z o.o. is a newer corporate entity within the Insell group of companies in Lodz and acts as the operator of the Insell B2B online wholesale platform for electrotechnical and photovoltaic products. Through the b2b.insell.pl portal, the company offers professional customers nationwide access to the Insell assortment of cables and wires, electrical installation materials, surge and lightning protection systems, lighting poles and equipment, photovoltaic modules, inverters and mounting structures, as well as distribution and protection apparatus and complementary tools. The platform supports quotation requests, order placement and tracking, and is integrated with Insell's warehouse and logistics systems to enable rapid shipment of stock items across Poland. Insell Sp. z o.o. leverages the group's nearly three decades of experience as a distributor of electrical and PV products, while focusing on digitalization of sales and customer service processes. The company targets installation firms, engineering and construction contractors, industrial customers and specialized resellers, offering negotiated commercial terms, project-based pricing and technical support for system design. Strategically, Insell Sp. z o.o. positions itself as the digital channel of the Insell wholesale business, aiming to increase customer convenience, automate procurement for frequent buyers and expand the company's reach beyond the traditional branch network, particularly in the fast-growing segment of photovoltaic and modern electrical installations.