Advanced Retail System S.A. (Romania)

Advanced Retail System SA is associated with the Superbet brand ecosystem in Romania, operating in the sports betting and gaming domain through an omnichannel model that combines a large retail network with digital platforms. Core business segments include online sports betting with extensive event coverage and live-betting functionality, and complementary digital entertainment offerings such as online casino formats, alongside in-agency experiences that extend sports betting and gaming engagement through physical locations. The model is reinforced by customer-account capabilities and loyalty mechanics, enabling repeat usage across retail and online touchpoints, and by product features designed for real-time consumption such as live content, in-play betting tools and rapid transaction workflows. In Romania, the brand maintains a nationwide agency footprint supporting broad geographic reach and accessibility, while also operating digitally to serve users across the country independent of location. The broader geographic footprint includes activity beyond Romania through selected international markets, reflecting a scaled operating approach that combines local market execution with centralized technology and product development. Strategic focus and positioning emphasize technology-enabled entertainment, an integrated retail-and-digital customer journey, ongoing product enrichment to improve user experience, and responsible operation under relevant licensing and compliance frameworks for regulated betting and gaming services.