Asociacion Uruguaya de Agencias de Publicidad - A.U.D.A.P. (Uruguay)

The Uruguayan Association of Advertising Agencies (A.U.D.A.P.) is a non-profit institution founded on November 11, 1946, and legally recognized since December 1, 1949. It is the only institution that brings together advertising agencies at a national level. Its objectives are to promote unity and representation of its members in all matters related to their activity. It aims to foster professionalism by generating and supporting initiatives and new tools to optimize the services provided by advertising agencies. A.U.D.A.P. also seeks to establish cooperation agreements with other institutions in the sector to carry out various actions, including those for the public good within the private sphere. The association actively engages in dialogue with the public sector, participating in any instance that is favorable from an advertising perspective for the country's development. Furthermore, A.U.D.A.P. promotes and supports ethics and responsible exercise of commercial freedom of expression and consumer protection. It is a founding member of the National Council of Advertising Self-Regulation (CONARP).