Phuc Long Heritage Corporation (Công Ty Cổ Phần Phúc Long Heritage) (Vietnam)

Phuc Long Heritage Corporation is the corporate entity associated with the Phuc Long brand, a leading Vietnamese tea and coffee company operating across beverage retail and packaged product manufacturing. The company's principal business segments include café and kiosk-based beverage service under the Phuc Long Coffee & Tea chain, and production and commercialization of packaged teas, coffees, and ready-to-drink or brew-at-home products. Its product portfolio spans milk tea and fruit tea beverages, espresso and Vietnamese-style coffee drinks, bottled or canned coffee and tea, premium loose-leaf and bagged teas, roasted coffee beans and ground coffee, and seasonal and gifting assortments. Phuc Long maintains nationwide retail coverage with a dense network in Ho Chi Minh City and expanding presence in Hanoi and major provincial centers, while leveraging partnerships to distribute packaged products through modern trade and convenience channels. Key brands and assets include the Phuc Long retail chain brand, proprietary tea and coffee sourcing and processing foundations, beverage R&D and menu development capability, and strong consumer brand equity built over decades. Strategically, the company is positioned as an integrated Vietnamese lifestyle beverage leader focused on scaling its store footprint, widening packaged-product penetration, innovating localized premium beverages, and deepening omnichannel access to capture Vietnam's fast-growing café and ready-to-drink consumption market.