Pt Fore Kopi Indonesia Tbk (Indonesia)

The Company (Fore Coffee) is a food and beverage company based in Indonesia, primarily operating under the brand Fore. The company focuses on offering high-quality, affordable roasted coffee.
Milestones :
2018
The Company launch First Store and Mobile Application
-The first Fore Coffee was launched in Jakarta, located in Senopati.
-The Fore Coffee Application was launched to enhance customer loyalty and simplify the online ordering process.
2019
First Outlet Outside Jabodetabek
-The expansion of Fore Coffee began with the opening of the first location outside Jakarta, specifically in Bandung, Medan, and Surabaya.
-The go-to-market strategy proved successful, resulting in the expansion of 118 outlets.
-Elisa Suteja from East Ventures was appointed as the Chief Executive Officer.
2020
-Business transformation was carried out in response to the COVID-19 pandemic, through the optimization of the supply chain and customer service, closure of underperforming locations, reducing the total to 66 outlets, focus on barista training, and development of an innovative and popular menu.
-In response to the changes in consumer behavior caused by the COVID-19 pandemic, Fore Coffee launched a 1-liter ready-to-drink coffee as part of its strategic initiative.
-Vico Lomar was appointed as the Chief Executive Officer to optimize Fore Coffee's business strengths and implement further efficiencies, resulting in the operation of 60 outlets by the end of 2020.
2021
-The first Flagship outlet was launched in Yogyakarta and became the highest-grossing outlet in 2021.
-The Fore Deli product line was launched to offer food items.
-Achieved positive EBITDA for the first time in 2021.
-Seasonal menus were created regularly.
-The expansion of Fore Coffee was resumed and successfully operated 96 outlets by the end of 2021
2022
-Expanded the outlet presence to 30 cities across Indonesia.
-A non-coffee menu, Fore Junior, was launched to cater to the children's consumer segment as a strategy to broaden Fore Coffee's market.
-Butterscotch Sea Salt Latte was launched as a seasonal menu.
-A total of 123 outlets were operated by the end of 2022.
2023
-Business expansion to Singapore was carried out, with the first outlet located at Bugis Junction.
-Halal certification for all products in Indonesia was obtained from MUI.
-Butterscotch Sea Salt Latte, which was previously a seasonal product, was established as a permanent menu, to date, approximately ~8 million cups have been sold, making it Fore Coffee's best-selling product.
-A total of 172 outlets were operated by the end of 2023.
2024
-Strengthened sustainable business operation with a strong management team, premium yet affordable and innovative products, and sustainable business practices.
-A total of 216 outlets were operated as of 30th September 2024.