Global Amity Sdn. Bhd. (Malaysia)

Global Amity Sdn. Bhd. is a Malaysia-incorporated automotive retail company operating as an authorized Honda dealership group providing integrated vehicle sales and after-sales services. Established in 2002 and operational since 2003, the company delivers end-to-end dealer capabilities that typically include new vehicle retailing, trade-in and used car facilitation, financing and insurance coordination, periodic maintenance and repair services, and the supply of genuine spare parts and accessories (alat ganti tulen dan aksesori). Global Amity's dealership format aligns with the “3S” model commonly used in Malaysia's automotive retail sector-Sales, Service, and Spare Parts-enabling customers to transact and maintain vehicles within a single dealer ecosystem. The company has expanded from its early operations in Seri Kembangan to a flagship 3S facility in Bangi and has built a presence serving key demand catchments in Selangor and adjacent regions, supporting private vehicle ownership segments ranging from first-time buyers to fleet and repeat customers. Its operational platform is anchored on Honda's passenger vehicle lineup and brand standards, with services supported by trained technicians, workshop capacity, diagnostic equipment, and customer service processes designed to sustain vehicle reliability, warranty compliance, and long-term customer retention. Global Amity's strategic emphasis includes high service quality, operational consistency, and dealership performance excellence, supported by recognition and awards within the Honda dealer network. Beyond core sales volumes, recurring service and parts revenue form an important business segment, underpinned by Malaysia's large installed base of Honda vehicles and ongoing demand for scheduled maintenance (servis berkala), wear-and-tear replacement parts, and accident repair coordination. With a customer-centric positioning and integrated retail-after-sales model, Global Amity is positioned as a performance-focused Honda dealership group participating in Malaysia's competitive automotive retail market through service differentiation, process discipline, and sustained brand alignment.